When kids hear the words 'Smyths Toys' - all bets are off. Excitement, mischief, and chaos ensue. This Pavlovian truth was central to our Christmas campaign for Europe's leading toy retailer. The campaign launched in 7 European markets with TV, bespoke social, and a 10-million-copy toy catalogue. We also made a bleeped kid-safe version of the film for parents to watch with their kids, without needing to take them to Smyths Toys immediately afterwards.
