Idea

Dairygold is a much-loved Irish butter brand. 

For 30 years, it has spread straight from the fridge giving people a minute to do what matters to them. While a minute may seem like a small and insignificant amount of time, when it’s given to someone else, it has the potential to make their day, week or even lifetime.

Based on a true story, this charming television ad depicts a dad who takes a minute at breakfast time to show his young daughter how to draw a unicorn, something she is battling with. Weeks later, he finds her workbook which is filled with imaginative drawings of unicorns, all inspired by his original sketch. It demonstrates the impact one minute can have, given to you by Dairygold.

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