IDEA
For years, AIB has been telling the real stories behind Irish businesses. In 2025, we knew it was time to reinvent the formula. Our audience isn’t the type to sit around hoping for things to happen - they make things happen. They take raw materials and turning them into something incredible.
That’s what we tapped into for AIB’s 2025 business campaign. Each episode zooms in on one raw material - Grain, Seaweed and Wool - and shows how different Irish businesses transform it into something totally unique. Taking a cue from the “oddly satisfying” and ASMR trends, the series is packed with beautiful, sensory moments that bring the process to life, showing how AIB backs them every step of the way.
