In 2023, a survey highlighted that 1/3 of people working for our client, Accenture Song, found talking about periods at work unprofessional and uncomfortable – whether they menstruated, or not. We were briefed to change that, telling employees that period talk was normal and accepted at work.
Because periods didn’t have a voice in the workplace, we gave it one. Enter A. Period, a human-sized uterus, with ovaries as hands, and a cutting sense of humour. The campaign launched through bold emails and a series of internal videos, returning every 28 days or so.
A. Period was a red hot success, with email engagement 5 x higher than any previous internal comms. And a whopping 93% percent of employees watched the videos until the end. It was a big, bold response, changing things for the better for all.
