ABOUT Alex
Over the past 15 years, Alex has created impactful creative work for clients like Audi, AB InBev, AIB, Dunkin’ Donuts, and Volkswagen. She grew up in South Africa and started her career with Ogilvy & Mather and BBDO. In 2018, Ireland called, and she joined Droga5 Dublin where she now works as Creative Director. Alex has changed perceptions about periods at work, repositioned Ireland’s national airline and help rebuild trust in a pillar bank. Outside of work, she can be found in the park with her husband and pug called Gus.
AWARDS & JUDGING
2024 Mad Stars Judge
2024 Creativepool Awards Judge
2024 Creativepool Awards Judge
2023 Cannes Lions See It Be It Finalist
2023 Effies - Bronze - FMCG, Petcare & Homewares & Consumer Electronics
2023 Effies - Bronze - FMCG, Petcare & Homewares & Consumer Electronics
2023 Kinsale Sharks - Silver - Film Craft: Direction
2023 Kinsale Sharks - Bronze - Film Craft: Best Child Direction
2023 Kinsale Sharks - Bronze - Film Craft: Casting
2023 ICAD - Bronze - TV Commercial over 30 seconds
2022 ICAD Judge
2021 IAPI Female Futures Fund Recipient
2020 ICAD - Commendation - Film - Art Direction Single
2017 Creative Circle Ad of the Month - Radio - Third
2014 Loeries - Silver - Effective Creativity
2013 Creative Circle Ad of the Month - Digital - First
2013 Creative Circle Ad of the Month - Experiential - Second