There are two types of questions when house hunting: The unavoidable mortgage process questions, and the questions ones you really care about. AIB’s ‘Questions’ campaign explores these at every step of the home buying journey.
On social, the focus is on questions that first-time buyers ask just before they step into a house viewing, from the perspective of doorbell camera.
In outdoor, we’re with house hunters inside a house viewing, highlighting the important questions to them as they imagine their lives there. Contextual placements and special builds bring what every first-time buyer thinks to life.
And on TV, AIB brings to life a post-viewing moment where a dad considers the opinion of the most important person in his life: His 8-year-old daughter.
