By 2023, Ireland’s largest energy supplier, Electric Ireland, needed a new brand platform for a changing world. We developed 'Your world, brighter' setting the brand for a net-zero future. The new platform meant that everything
Electric Ireland does should make the customer’s world a little bit better and brighter. We launched with the charming story of two neighbours - an older woman, Maire and a little boy, Charlie. By being smarter, cleaner, and greener - and a small bit mischievous - with her electricity, Maire makes Charlie’s world lighter and brighter. The film won for Best Child Direction at the 2023 Kinsale Shark Awards.
